A travel agency that had to be found before it could be trusted
A full tour and travel site, built to be quotable by search engines and AI assistants, then measured and advertised.
- Website
- SEO and AEO
- Tracking
- Chatbot
- Ads
Travel is the rare business where the customer does almost all their research before they ever speak to you. By the time someone asks a question, they have read a dozen pages, compared four packages, and formed an opinion about whether you are real.
So the site had one job before any other: to be the page that answered the question, rather than the page that appeared after the answer.
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Written to be quoted
Travel questions are asked in long, specific sentences. What does a package to a particular place include. What is the cost per person for a family of four. Whether the visa is handled or not. Those are not keywords, they are questions, and the pages that win them are the ones that answer plainly in the first paragraph instead of warming up for three.
That shaped the structure as much as the design did. Every page states its answer, then supports it. Structured data tells a machine what is a package, what is a price, what is an itinerary. The site renders completely without JavaScript, which is how the AI crawlers read it, and increasingly how a traveller first hears about you.
The awkward gap between enquiry and booking
A travel booking is not an impulse. It is a conversation that starts online, moves to a messaging app, pauses for a family discussion, and closes days later, often by phone.
Measuring that honestly means refusing to call an enquiry a sale. The tracking separates the moment someone asks from the moment someone commits, sends both from the browser and the server so neither is lost to an ad blocker, and matches them so nothing is counted twice. The ad account then optimises for the thing that actually turned into a trip.
The assistant that works the night shift
Most travel enquiries arrive outside office hours, because people plan holidays after dinner. An automated assistant now answers those, from the real packages and the real inclusions, and collects what is needed before a human ever opens the thread.
By morning the conversation is not cold. That is the entire point of it.
Still running
The ads are mine to manage, which means the person buying the traffic is the person who built the measurement it is judged by. In travel, where the gap between a click and a booking is measured in days, that is the difference between a report and a guess.