Writing
What I learned the expensive way, written down so you do not have to.
- The Native Web Way A white paper on building closer to the browser. What frameworks cost, what the platform now does on its own, and a production site you can measure yourself. · 10 min read
- The sale that happens in a chat window Click to message ads never touch your website, so nothing you installed can see them. What you can measure instead, and what you have to count by hand. · 6 min read
- The website that costs nothing to run Why a small business site should be cheap, fast and boring to host, and what you give up to get there. · 5 min read
- The refresh that stripped my own website A strict content security policy, a conditional request, and a page that renders perfectly once and then arrives naked. · 2 min read
- Your ad account is missing sales you already made Why a meaningful share of conversions never reach the platform, and why the dashboard stays confident about it. · 2 min read
- Write for the reader that never runs your JavaScript AI assistants are becoming a referral channel, and most modern sites are invisible to them for a boring technical reason. · 2 min read